How did Grez hit 28,000 Referrals?

I don't know how many of you know about the summoner on the NA server named "Grez" but according to his screenshot he's unlocked the "Design a Champion" referral reward from Riot.

Not only is the lizard in Twisted Treeline already named after him, but he'll be receiving an all-expenses paid trip to fly over to Riot Headquarters to design a new champ.

How he did it:

Apparently Grez is the owner of a large and popular Chinese website as well as an internet cafe.

Forum Link: http://na.leagueoflegends.com/board/showthread.php?t=637255

Congrats to Grez!

No news as of yet on the champion Grez designed, but we'll keep you updated when he does!